What it is:
A high-grade, durable metal known for strength and resistance to rust and tarnish.

Why we use it:

• Extremely durable and scratch-resistant

• Does not rust or oxidize

• Great for everyday, active lifestyles

• Affordable and low-maintenance

• Hypoallergenic for most people

Care & storage:

• Wipe with a soft cloth

• Can be cleaned with mild soap and water

• Store dry, no special care needed

Good to know:
Stainless steel keeps its color and shine with minimal effort—perfect for worry-free everyday jewelry.

What it is:
Sterling silver is made of 92.5% pure silver and 7.5% other metals (usually copper) for strength.

Why we use it:

• Beautiful, bright white shine

• High-quality precious metal

• Perfect base for both silver and gold-plated jewelry

• Great balance of luxury and affordability

Care & storage:

• Silver can naturally tarnish over time (this is normal)

• Clean with a silver polishing cloth

• Store in a dry, airtight pouch or box

• Avoid moisture and chemicals

Good to know:
Tarnish is not damage—it’s reversible. A quick polish brings silver back to life ✨

What it is:
Plated jewelry has a base metal (such as sterling silver, stainless steel, or brass) coated with a thin layer of gold or rhodium (a bright, white precious metal from the platinum family).

Base materials can include:

• Sterling silver

• Stainless steel

• Brass (often used for complex shapes and structures)

Why we use it:

• Allows beautiful gold or white finishes at a more accessible price

• Great for trendy, statement, and fashion pieces

• Rhodium plating adds extra shine and tarnish resistance

Care & storage:

• Avoid water, perfume, lotions, and chemicals

• Remove before showering, swimming, or exercising

• Store separately in a soft pouch

• Gently wipe after wearing

Good to know:
Plating can wear off over time depending on use and care—but with gentle handling, it stays beautiful much longer.

What it is:
Zircon is a natural gemstone (not to be confused with cubic zirconia). It has beautiful sparkle and comes in many colors.

Why we use it:

• Natural brilliance and fire

• Elegant, diamond-like look

• We select only high-quality, well-cut stones for maximum shine

Care:

• Avoid hard impacts

• Clean with a soft cloth and mild soap

Colored Zircons

What they are:
Natural or treated zircons in various colors (blue, green, champagne, etc.).

Why we use them:

• Rich colors and lively sparkle

• Perfect for adding personality and color to designs

• Carefully selected for clarity and brightness

What it is:
5A zircon is a premium-grade cubic zirconia, chosen for exceptional clarity, cut, and brilliance. “5A” refers to the highest quality grading in cubic zirconia stones.

Why we use it:

• Extremely diamond-like sparkle

• Flawless appearance to the naked eye

• More affordable than diamonds

• Very consistent quality and shine

• Perfect for bold, glamorous designs

Care:

• Clean with mild soap and soft cloth

• Avoid harsh chemicals

• Store separately to avoid scratches

Good to know:
5A zircon is not glass or “cheap stone”—it’s a high-quality, precision-cut crystal designed to maximize brilliance and beauty.

What it is:
Moissanite is a lab-created gemstone known for incredible brilliance and fire—often even more sparkly than a diamond.

Why we use it:

• Extremely durable (9.25 on Mohs scale, just below diamond)

• More sparkle and fire than diamond

• Ethically produced and eco-conscious

• Excellent value for a luxury look

Care:

• Very easy to maintain

• Clean with soap and water or a soft cloth

• Resistant to scratches and daily wear

Good to know:
Moissanite is not cubic zirconia. It’s a premium gemstone in its own category, loved for its durability and intense sparkle.

What they are:
Natural or lab-grown diamonds, available in different shapes (round, oval, pear, emerald, etc.).

Why we use them:

• The ultimate symbol of durability and luxury

• Timeless beauty

• Extremely hard and long-lasting

• Each diamond is unique

Care:

• Clean regularly to keep brilliance

• Store separately from other jewelry

• Avoid hard impacts, even though diamonds are very hard

We also use carefully selected natural stones such as:

• Amethyst

• Quartz

• Emerald

• Hematite

• Tiger’s Eye

• Turquoise

Why we use them:

• Each stone has unique color, character, and energy

• Adds personality and individuality to designs

• No two stones are exactly the same

Care:

• Some stones are softer than others

• Avoid impacts, chemicals, and prolonged water exposure

• Store separately and gently

What we offer:

• Freshwater pearls – classic, elegant, and versatile

• Baroque pearls – organic, irregular shapes with unique character

What’s the difference?

• Freshwater pearls can be round or slightly irregular, grown in freshwater mussels

• Baroque pearls are intentionally irregular—each piece is truly one of a kind

How pearls are strung:
Traditionally, pearls are strung on silk thread, often knotted between each pearl for protection and longevity.

Care:

• Pearls are organic and softer than gemstones

• Put them on last, take them off first

• Avoid perfume, hairspray, and chemicals

• Wipe gently after wearing

• Store separately in a soft pouch

Good to know:
Pearls love to be worn—but they need gentle care to stay luminous and beautiful.

What they are:
Some jewelry components (like complex shapes, cuffs, or structured pieces such as cufflinks) are made from brass or other metal alloys and then plated.

Why we use them:

• Brass is excellent for detailed, strong structures

• Allows complex designs that wouldn’t be practical in solid precious metals

• Often used as a base for gold or rhodium plating

• Many classic jewelry pieces worldwide are made this way

Good to know:
For example, cufflinks are rarely made from solid steel or solid gold—they usually use a strong base metal for structure, then receive a high-quality finish.